The Official Trade Publication for the North American Toy Industry looks at what's hot in specialty timed with ASTRA Marketplace & Academy.

Volume 41 of The Toy Book keeps the momentum going with our annual Specialty Toys & Gifts Issue — just in time for ASTRA Marketplace & Academy in San Antonio!

Just in time for a stormy day in Disney’s Hollywood Studios, the latest expanded seating section near Woody’s Lunch Box is ...

Walmart and Target are both juggernauts of the retail industry. And although both big-box stores face stiff competition from ...

For some, the collectible plush monster elf is a soldier of capitalism. For others, she’s a stylish charm, an emotional salve ...

Though the Pokémon franchise has all sorts of amazing merchandise, there are some that, despite the price, are sought-after ...

Get ready to play hide and seek with your favorite murderous Good Guys doll as MAFEX unveils new Child’s Play figures ...

Hong Kong-listed toy company Pop Mart, the scene’s current market leader, scored a global sensation last year with Labubu, a ...