Norman Salik, Who Placed Ray-Bans in ‘Top Gun,’ Dies at 93
The former executive at Bausch & Lomb used product placement in Hollywood films and endorsement deals with professional ...
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A$AP Rocky is Ray-Ban's First Creative Director
Ray-Ban President Leonardo Maria Del Vecchio told ADWEEK that the partnership with Rocky, who was recently acquitted from a gun assault case, has been nearly a year in the making. “Ray-Ban is ...
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A$AP Rocky for Ray-Ban, Nigo for FamilyMart: Why brands are hiring unexpected creative directors
SINGAPORE – In end-February, global eyewear giant Ray-Ban appointed American rapper A$AP Rocky as its first creative director. The surprise announcement came on the ...
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A$AP Rocky Joins Forces with Ray-Ban as Brand’s First-Ever Creative Director
*A$AP Rocky has been appointed as the first-ever creative director for Ray-Ban. The rapper, recently found not guilty of firing a gun during a 2021 dispute with ...