When The “Super Bowl Shuffle” came out, featuring rap performances by Walter Payton, Jim McMahon, and the “Fridge”, it was all over. The Bears were to win Super Bowl XX in dominant ...

But in a good way. Let’s turn it over to Avid-Core’s Sarah Cox for the story behind the ’85 Bears' greatest marketing achievement outside of The Super Bowl Shuffle: “[McDonald’s] devised ...

A few of these teams actually crossed over to pop culture, as the '85 Bears are remembered just as much for their iconic "Super Bowl Shuffle" as they are for Buddy Ryan's devastating "46" defense.

In any case, seeing competitive beer ads during the Super Bowl show is actually novel because AB has had an exclusivity lock on these broadcasts for the last 30 years. In soft drinks, my guess is ...