It has been 35 years, but the Nike Air Tech Challenge II remains as fresh as the first time the world saw it on the tennis ...

I link current poor performance of Nike strategic missteps by John Donahoe, which backfired and led to a margin erosion, lost retail partnerships and weaker brand positioning. FQ2’25 showed an 8 ...

Nike Inc.’s turnaround effort is hitting snags as the company tries to clear out old inventory while feeling the effects of a growing trade war. Shares fell in pre-market trading Friday as the ...

— Recommendations are independently chosen by our editors. Purchases you make through our links may earn us and our publishing partners a commission. Nike is doing what Nike does best, blending ...

Nike’s management is taking swift action to adjust the market and clear out old inventory, making room for new products to be launched, said the analyst.

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times. Nike Inc. has finally found its Samba.

When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

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Nike is in the midst of a ten-year, $1 billion contract with MLB to produce the league's uniforms. Once this massive operation is complete, six years will have passed by.

The Nike Air Tech Challenge II "Racer Pink" colorway. / Foot Locker It has been 35 years, but the Nike Air Tech Challenge II remains as fresh as the first time the world saw it on the tennis court.