Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

This piece has been revised to incorporate supporting visuals. Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing ...

No one is hurt after a pickup truck and a school bus collided in Danville Wednesday morning. Judge appears inclined to ...

Tesla is now selling the Cybertruck outside North America for the first time, but not in its biggest markets due to the ...

The Tesla Cybertruck comes in three different variants called the Long Range, All-Wheel Drive, and Cyberbeast.

Facing a dip in demand and a brand image impacted by its CEO's politics, Tesla has undertaken a subtle rebranding of its ...

What Happened: Targeting a more traditional pick-up truck marketing approach for the vehicle, Tesla has reworked the Cybertruck's page on the official website. The website now features visuals of ...

the best-selling pickup in the US for the past 40 years. The lead image for both truck's webpages featured Airstream trailers, and both included images of truck beds filled with wire. Tesla and ...

How hard can it be to build a pickup truck? You need a place for people to sit at one end, a bed to load stuff into at the ...

Elon Musk’s polygonal pickup is a polarizing sales flop that's missed the billionaire’s volume goal by a staggering 84%. And ...