You may have heard all the hype around K-Beauty skin care and makeup, but if you're wondering “What is BB cream?” you're about to discover one of the best beauty innovations from South Korea. The “BB” ...

Jan. 16, 2025 — A new report shows the benefit of wearing contact lenses for slowing myopia has a lasting effect -- good news since 50% of the world (5 billion people) will likely be nearsighted ...

Here is how to incorporate Pantone's Colour of the Year into your wardrobe and make-up. Read more at straitstimes.com.

Whether you’re after full coverage, a radiant finish, or extra hydration, there’s a Tarte Shape Tape Concealer for every need ...

A boric acid eye wash can be effective for flushing eyes exposed to grit or other foreign objects. You can also use it to ease dry, irritated, or burning eyes. Boric acid eye washes have antiseptic ...

As someone with relatively normal under-eyes, I’ve never had much use for eye creams, even though they’ve always been touted as a must-have for anyone who was serious about their multistep ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

After her manager told Tarte that Eurich was “down” to go and asked for a guest list, the cosmetics team asked her to hop on a phone call, making the TikTok star suspicious about who else was ...

We’ve got all the Anime Shadow codes you need to help you roll the best pets and take on the strongest enemies from across all of your favorite anime-inspired worlds. This fresh Roblox simulator game ...

Latina makeup has taken over the internet. This trend involves people going from bare-face to full-face glam Latina makeup in a smooth transition. The viral makeup trend of 2025 has flooded social ...

The cosmetics industry is resilient, thriving even during economic downturns due to its staple-luxury hybrid nature. Social media and China's growing market are key drivers for the demand and ...