Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.

For example, SPACs launched in 2019 and 2020 showed mean returns of negative 12.3% and negative 34.9% over six and 12 months, respectively, following merger announcements. Since then, the returns ...

It’s becoming easier to activate DOOH campaigns using audience segments that advertisers have leveraged for years (i.e. Nielsen) and audience types built on anonymously collected and privacy ...

When one posts content his target audience profile has a greater interest in, he will acquire followers in his target market. 2. ... An example is Netflix's market to its subculture. That is, ...

It's common practice for companies to acquire other firms to expand their market share and tap into new business opportunities. Broadcom Inc.'s (ticker: AVGO) agreed-upon acquisition of VMware Inc.

It’s critical for your business to create crave-worthy products and assemble an all-star team of employees. But all of that is moot if you don’t have the most important ingredient of all: an ...

By leveraging a zero-party data set that is integrated with a CDP, Acme Footwear can build custom campaigns to engage with its target demographic and psychographic. Customer profile (target audience): ...