In China, rather than simplifying the menu, Starbucks's problems are often blamed on a lack of product innovation and "newness", with tea still a big draw for consumers. It has made efforts in ...

With China’s economy slowing and consumers tightening their belts, Starbucks is losing market ... including paring down the menu, reintroducing condiment bars, and making sure fresh brewed ...

Historically, China is a tea drinking nation. Experts largely credit Starbucks for introducing out-of-home coffee as a concept to the country when it opened its first store in 1999. "China was ...

Starbucks China is using mobile advertising to encourage users to check-in on the social network Jiepang as part of a holiday-themed promotion. Chinese users who check-in at locations in China can ...