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This is exactly what 2025’s spring nail trends are encouraging us to do. You’re probably reading this on a screen, but ...
but it’s not necessarily color though it can incorporate color.” One of the biggest shifts in beauty for spring? A full face of makeup—without false lashes or heavy mascara. Think JT’s ...
Why essie's Atelier At The Bay is the chicest spring nail colour pick. Introducing one of the latest additions to the essie nail polish collection, Atelier At The Bay offers a chi ...
Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...
Spring’s effortless glow is yours with these viral beauty essentials that enhance rather than mask. The clean girl aesthetic ...