A study of long-distance runners shows the brain’s remarkable ability to adapt—by burning its own fat. A marathon taxes more than just muscles—it pushes the brain to its metabolic limits.

In the crypto world, meme coins are mostly just jokes with no intrinsic value. But the Trump family is parlaying the president’s meme coin into two valuable commodities: serious cash and access ...

The Italian Brainrot takes its cue from the Anglo-Saxon-derived English idiom "brain rot ... Italian Brainrot is a messy meme style that took off in the early 2020s on TikTok and reached full ...

That the memes are tagged brain rot is a cheeky acknowledgment that the content is “ridiculous” and “mumbo jumbo,” said Yotam Ophir, an associate professor of communication at the ...

What does forgiveness look like in the brain? As a neuroscientist, I am always looking for the biological underpinnings of mental processes—not as an effort to distill mystery into molecules, but to ...

It simply arrives, spinning silently or with ominous music. Brain rot memes thrive on overstimulation, nonsense logic, and dense cultural layering. They often parody digital information overload ...

A 2015 study found that men who frequently viewed porn had less gray matter in the brain’s area responsible for motivation and decision-making. Heavy consumers of X-rated content were also less ...

Soyjack Party is a 4chan spinoff that is built in large part around the wojack meme, which is frankly a bit old hat at this point. The site was launched in 2020, announced in the 4chan /qa/ board ...

Scientists have long struggled to define brain fog—let alone pinpoint a cause for it. But research is starting to reveal multiple potential causes from inflammation to a leaky blood-brain barrier.

As I observed in a column last year, the 2024 election was characterized online by its brain-rot memes, nonsensical collisions of imagery that produced a lot of noise but little coherent impact.

Estrogen has a direct impact on cognition. Some of Dr. Daniel’s research on the hippocampus—a brain region key for learning and memory—has indicated that high estrogen levels are linked with ...

The human brain may contain up to a spoon’s worth of tiny plastic shards—not a spoonful, but the same weight (about seven grams) as a plastic spoon, according to new findings published Monday ...