At TikTok's annual ad summit on Tuesday, the company announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended audiences with tailored campaigns.

TikTok has announced a range of new ad options and tools at its fifth annual “TikTok World” event, including updated audience analytics, new AI-powered catalog ads, improved creator ...

LONDON (AP) — European Union regulators accused TikTok on Thursday of breaching digital content rules because it’s not being transparent enough about ads shown to users of the video sharing app.

They claim that TikTok has failed to provide information on who paid for ads, what audiences they are targeting and the precise product or service those ads are promoting. This information is all ...

TikTok’s bigger search push comes as the preference for search engines like Google declines in contrast to social media, particularly among younger demographics, with 46% of Gen Z and 35% of ...

The embattled app TikTok, in the face of a looming survival deadline, has launched an old-school campaign to sway Washington, blanketing Metro stations with ads to remind policymakers of its ...

Sophia bought a $980 marble mink – and posted about it on TikTok – while her friends spent between $600 and $700 on theirs. Sophia has since been back and spent $850 on another mink coat and a ...

By leveraging TikTok's TopView ad placements and In-Feed Spark Ads, Twisties achieved a 31.3% increase in Ad Recall and an 18.1% lift in Brand Awareness.

Nine of Australia’s top brands, creative, and media agencies have been celebrated at this year’s TikTok Ad Awards, for delivering some of the most engaging and impactful campaigns. From ...

YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok’s uncertain future.

TikTok went dark last week, sending ad traffic to zero, but there are signs it is humming again with brands. (Brent Lewin/Bloomberg) By: Garett Sloane. January 24, 2025 07:33 PM.

For their TikTok video, Leon and Sophia joined the “La La La” trend, taking turns on who gets to lip sync in front and who gets to dance in the back. “We had a different la la la in mind tho, iykyk,” ...