PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Johansson dubbed the oft-sold-out sensation her “absolute favorite lip product for dry lips” in a press release. “Soft, warm, ...

I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated beauty space anyway – ...

If you buy something through my links, I may earn a commission. These high waisted wide leg jeans come in a variety of d ...

"What really makes these makeup looks so good is the Old Hollywood movie star-inspired looks with a modern and playful flair, ...

Laneige just brought back the fan-favorite peach iced tea just in time for warmer weather. The now-permanent flavor is ...

MAC’s Velvet Teddy is one of MAC’s bestsellers once upon a time, with people loving the slightly pink, warm-toned nude. Lil ...

Using a multipurpose product, apply the same color to your eyelids, cheeks, and lips. This creates a harmonious look that is ...

Where many matte lipsticks settle into lines and fade unevenly ... or are simply looking to level up your preventative skin ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

Selena Gomez looked radiant in a monochromatic red outfit at an event for her new Rare Beauty blush. In a TikTok shared by Sephora, the star is seen telling a group of fans she's going to purchase ...

If you want your makeup to look good, skin prep is essential. Ensure you cleanse, moisturise your face, prime and use SPF if ...