It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial ...

You are browsing for a product online. You find the perfect fit, but something stops you from hitting “Buy Now.” Just ...

We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...

After Swift further elevated Travis Kelce's popularity in 2023, the NFL enjoyed a "Taylor Swift effect" of additional growth, including spikes in merchandise and ticket sales, particularly among ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

Job risks, role changes and sector shifts. These are all immediate hurdles set to shake up beauty’s existing infrastructure ...

Sara Badler Chief Advertising Officer, North America The Guardian Sara Badler is responsible for driving advertising revenue ...