Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Just as Pygmalion sculpted his masterpiece from a block of stone, you might find yourself shaping your social media strategy ...

According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...

2026 and 2027 are going to see two key changes in South Africa’s current TV planning landscape. The first, scheduled for ...

Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing ...

Discover the ultimate 2025 guide to social media marketing for small business. Learn platform-specific tactics, tools, and strategies to grow your brand and connect with customers.

Take inspiration from these ten brilliant content marketing examples on social media that perfectly ... vanity metrics and don’t necessarily reflect significant KPIs. The key to social media success ...

Conversion Rate: This is the big one for many businesses. It measures how many social media users completed a desired action, ...

For example, if you want to boost overall ... and correct spelling. Social media key performance indicators (KPIs) measure your performance and the effectiveness of your overall strategy.

For example, a financial advisor might choose “Tax Planning ... Check out this in-depth guide on social media KPIs for more insights. Social media platforms constantly change their algorithms and ...

President Trump’s social media platform went public in 2024 ... Truth Social does not track “traditional key performance indicators (‘KPIs’), such as signups, average revenue per user ...

These reports help track key performance indicators (KPIs), measure the success of social media campaigns, and identify opportunities for optimisation. For example, a report on a brand’s Instagram ...