When it comes to social media engagement, what matters most is creating the kind of connection people want to respond to.

Social media and influencer marketing have moved from peripheral tactics to core brand-building strategies, with major ...

Bluesky was opening up to the public and was known as one of the many X competitors that emerged after Elon Musk acquired the ...

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Brands are seeing that social commerce brings more sales to their bottom line. And influencers play a major role in that because their entertaining content makes shopping on social media more fun.

Sony & BeIN Extend Content Pact. Sony Pictures Entertainment (SPE) and beIN Media have extended their content deal. First struck in 2021, the deal will see beIN take multi-year rights to upcoming ...

But which brands managed to cut through on social media? ... (EMV) — of their Cannes-related content. Overall, the 2025 edition of the festival generated $203 million in EMV on Instagram, more than ...