News

Over a year later, the two creators have asked a judge to dismiss the first-of-its-kind case, which has come to be known as ...
Two influencers have entered a legal battle over a beige aesthetic on social media that began when one creator accused another of mimicking her vibe online Sydney Nicole Gifford filed a first-of ...
The case, filed in April 2024 by Gifford, received considerable media attention, with articles appearing in The New York ...
The 22-year-old, real name Kaeli McEwen, is one of the stars of “aesthetic” TikTok ... with my anxiety.” Beige and neutral tones performing well on social media are potentially connected ...
who in April accused Sheil of copyright infringement for posting social media content that mimicked her “neutral, beige, and cream aesthetic.” “Sheil has never infringed on any work of ...
But for mom Molly Madfis, beige is all the rage — and it always has been. Her family leans in to a monochromatic aesthetic for everything from the art on their walls to the food they consume.
catalogs and social media influencers, were overwhelmingly neutral. Oatmeal. Khaki. Taupe. Or, as DeRoche puts it in her now-viral TikTok videos, "sad beige." "Sad beige is when your aesthetic is ...
This past April, Sydney Nicole Gifford filed a lawsuit against Alyssa Sheil alleging she "replicated" her "neutral, beige, and cream aesthetic" across various social media platforms. The lawsuit ...