Now 25 years after it was rolled out globally, Smirnoff Ice wants to position itself as a favourite among a whole new generation of young adults. “We have a lot of consumers that still love us, but we ...

To mark 25 years since the global roll-out of Smirnoff Ice, the brand is today launching its first-ever global campaign across more than 20 countries worldwide. The drink, which used to be famous ...

Once paired with lemonade it turns a pale pink, ... Fill highball glass with ice. Add 50ml of Smirnoff Miami Peach. ... Spike Lee's 'best film ever' is now free to watch on BBC iPlayer.

Diageo has set an ambition for Smirnoff Ice to reclaim its position as Britain’s top-selling RTD, following years of sales declines.. With retail sales of £18.2m, the lemon-flavoured alcopop is ...

In April, Smirnoff Ice released a campaign ahead of music festival season called Surpr-ices. In addition to spots directed by Spike Lee and starring Trevor Noah and Travis Bennett, the brand “iced” ...

Smirnoff Ice Nigeria has wrapped up its Chill & Win Big campaign with a trip to Zanzibar, where lucky winners chilled in style with Afrobeats superstar Omah Lay. The unforgettable getaway marked ...

Smirnoff Ice Nigeria has wrapped up its Chill & Win Big campaign with an epic trip to Zanzibar, where lucky winners chilled in style with Afrobeats superstar, Omah Lay. Vanguard News.

Friday, June 21, Smirnoff Ice threw an unforgettable party celebrating the winners of the recently concluded Chill & Win Big promotion designed to reward the brand’s most loyal consumers.

Chop the Ice Apples: Cut the peeled ice apples into small pieces and set them aside. Step 2: Make the Lemonade Base. Juice the Lemons: Squeeze the juice from the lemons, ensuring you remove any seeds.