Those natural essential oils you love in your skincare? More than 90% of a plant is typically discarded during the oil ...

You after using this viral $7 "universal" lip shade and realizing you might have to toss all your others to the curb. View ...

Stop scrolling and start shopping, as Boots has just announced it now stocks four beauty brands that are trending on social ...

Of the plethora of exhibitors at Cosmoprof Worldwide Bologna 2025, many fell into several distinct trends. Early-stage brands ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In honor of Women’s History Month, here, you’ll find a a list of small, Black-owned beauty brands to know and support.

Always striving for the latest in cutting-edge skincare, Chanel delivers faithfully with its new Sublimage Le Sérum. With a ...

Infused with peptides, niacinamide, along with La Prairie’s exclusive Cellular Complex and Lumidose, the new and improved ...

We tested makeup products from Serena Williams’ cruelty-free beauty brand, Wyn Beauty, including its bestsellers.

Everybody’s skin is different, which means everyone has different beauty and skincare needs. Products that might work on ...