A strong brand can be the deciding factor between being remembered and forgotten. It is crucial to understand the art and science of branding. Here are four must-read books on branding that will help ...

Shuster is a senior correspondent at TIME. He covers international affairs, with a focus on Russia and Ukraine. For his first book, The Showman, he reported inside Ukrainian President Volodymyr ...

Shuster is a senior correspondent at TIME. He covers international affairs, with a focus on Russia and Ukraine. For his first book, The Showman, he reported inside Ukrainian President Volodymyr ...

Donald Trump is more likely to die before he can attempt to defy the constitution and run for a third term as president, an author has claimed. At 78 years old, Trump has reached the same age as ...

A "gregarious" professor and great-grandfather who made musical instruments, wrote books and dedicated his life to classical music has died. Simon Majaro MBE died peacefully at home in Maresfi ...

The calculations by Surowiecki, best known as the author of bestselling book “The Wisdom of Crowds,” were a big talking point on Thursday in Europe. Politicians and officials are themselves trying to ...

He “did not have faith in her ability to win the election,” said Jonathan Allen, co-author of “Fight: Inside the Wildest Battle for the White House.” NBC News’ Allen and co-author Amie Parnes of The ...