Bring out your natural beauty by using natural makeup that's as good for you as it is for the planet. Make no mistake—natural ...

Putting on a blush has become a natural part of a make-up routine, but finding one still remains a tedious task. These ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In keeping with tradition from the past few years, Amazon is running a Big Spring Sale, making it the perfect time to stock ...

If you spend any time on BeautyTok or other social media, you’ve probably seen plenty of people who’ve returned to drugstore beauty buys — particularly drugstore shampoo and drugstore conditioner — ...

Top Shea Butter Brands for Glowing Skin & Hair Growth. P; Shea butter, a creamy fat extracted from the nuts of the African ...

Not only did I work for Lush for six years, I’ve continued to use the brand’s products since. From bath bombs to body scrubs, ...

So for blondes, I’ve found shampoos with purple-depositing formulas to fight ... one for thicker hair — means the right amount of moisture will be in there for you.” As they’re all ...

Their diligence has paid off, especially because skin needs more help with moisture as you age ... like glycerin, shea butter, or oils. Despite the added steps to a skincare routine, it’s ...

The rich formula of this lip balm penetrates deeply to repair damaged lips while locking in moisture ... It typically contains ingredients like shea butter, beeswax, hyaluronic acid, or natural ...