The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

A new meta-analysis confirms that adults exaggerate vowel sounds when speaking to infants, a feature known as vowel ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Corsi and DiMeglio are both responsible for leading marketing and growth strategies for their distinct companies. Corsi is ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported Monday, citing people ...

It’s not your imagination. Advertising is getting worse – and it might be deliberate ‘Find your strong’. ‘Succumb to the bread crumb’.

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

When Arun decided to hire female ADs, he wanted two of them so that they would have company. Halitha Shameem shares that having a female AD brings in an added perspective to discussions.

The money, the largest example of outside spending by a single donor in the New York City mayor’s race, will go toward campaign ads on Andrew M. Cuomo’s behalf.