For centuries, the stark white marble statues of ancient Greece and Rome have stood as timeless symbols of classical beauty.

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As a reminder the perfume is on sale right now for just $20. That’s ridiculously good consider designer perfumes can cost ...

We got the scoop on all of spring 2025's biggest fragrance trends from three perfume experts. Read on for what they shared.

The Guest in Residence founder donned a perfectly on-trend, butter yellow look that matched a Rabanne perfume bottle.

I remember when I first tried Escentric Molecules 01—it was like nothing I had ever smelt before. Unique, fresh and a little ...

Tom Ford’s Rose Exposed is the fourth and newest rose perfume in the brand’s collection. A PureWow editor and rose perfume ...

I’d argue that aside from reformulated classics, reinterpretations of singular ingredients, and a recent push in clean compositions, you don’t see much buzz in the fragrance space. That is ...

I am hoping by the end of the year or early next year people will be able to get their hands on my own fragrance. “Travelling in the off season to see fragrance powerhouses like Byredo ...

Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes. Like each of Eilish’s perfumes ...

Promise. “I think that there’s a desire for your fragrance to make you stand out and for your fragrance to be unique,” Emma shares. “What we wear impacts our memories, our emotions ...