The K League and Sanrio Characters will be together in the 2025 season. The Korea Professional Football Federation will ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

A Shanghai-based maker of “blind box” figurines made $1.8 billion last year—and continues to grow across the world.

The Hello Kitty Café Truck will stop at The Mall in Columbia Saturday at the plaza near Maggiano’s Little Italy.

This image, provided by Sanrio Korea, promotes the special collaboration project with SHINee’s Key and Sanrio's Hello Kitty. ...