The consumer tech brand appears to be making a statement of intent by hiring ex-PepsiCo chief design officer Mauro Porcini and bringing design closer to the strategic direction of the business.

Samsung's Galaxy S25 Ultra leaves the Note-like design behind for the very first time. With flat edges, curved corners, and a ...

Samsung teases the Galaxy Z Fold 7 Ultra with a slimmer design, advanced Galaxy AI, and powerful cameras, set to launch this ...

Samsung is set to raise the bar for premium smartphones once again, this time with the introduction of its next Galaxy Z Fold ...

Samsung has officially unveiled its first foldable smartphone of the year the Galaxy Z Fold 7 Ultra. Packed with design ...

Samsung has used the Ultra branding for several years to name the priciest and most capable phone in its Galaxy S line up, ...

The Samsung Galaxy S25 Edge is impossibly thin, but it sacrifices some features to get there. Is it worth the price without ...

Samsung’s Galaxy Z Fold 7 Ultra promises a larger screen, a thinner profile, and an upgraded design, but its battery capacity ...

Samsung is at least in good company ... "The trust is broken," says Min Lew, a partner at branding firm Base Design. "It's very human — this idea of trust — it won't happen through a quick ...