Princess Madeleine of Sweden is launching a skincare line, but she won't use her royal title in the business venture. All about Madeleine's last name and minLen.

Princess Ines will be baptised on her parents' tenth wedding anniversary – in the same church where the royal couple married ...

The Swedish Royal Court released a statement regarding ... independent of her role within the Royal House, Princess Madeleine will use the name Madeleine Bernadotte in business contexts." ...

Her use of the family name Bernadotte rather than her title was further explained by the Swedish royal palace when they announced the venture, stating, “As this is a private business venture, ...

The Swedish royal family officially bear the title The House of Bernadotte. Their origins can be traced back to Jean-Baptiste Bernadotte, a Marshal of France under Napoleon who was elected Crown ...

On Monday, the Swedish Royal House issued a press release about Madeleine's new business, revealing (translated to English) that "the decision to start the company has been made in dialogue with ...

@weleda," she shared. The Swedish royal family is officially known as The House of Bernadotte. The family's origins trace back to Jean-Baptiste Bernadotte, a Marshal of France under Napoleon ...

The Swedish royals posed with their three children ... "His Majesty The King has decided on changes to The Royal House. The purpose of these changes is to establish which members of The ...

The comments were filled with well wishes, and one eagle-eyed royal watcher even mentioned how much Julian "resembles his grandfather," King Carl XVI Gustaf of Sweden. But honestly, if you ask me ...

The Swedish princess is using her little-known last name for the new business Princess Madeleine of Sweden is getting into the skincare game, but her royal title won't be part of the branding.