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The MoonSwatch 1965 will land exclusively in Swatch stores on March 1, 2025 for $270.

Swatch is celebrating a very impactful competition that the Speedmaster won 60 years ago... and slyly pointing out who lost.

The MoonSwatch 1965 will be available starting March 1, at selected Swatch stores worldwide, and priced at £240.

Swatch is celebrating the 60th anniversary of NASA's certification of the Omega Speedmaster with the MoonSwatch 1965.