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The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
The drink—originally an electrolyte-spiked coconut water that expanded its offerings to caffeine-loaded energy drink cans costing less than $2.50—was put on resale sites for 1,200 British ...
THE WEEK2y
Prime time: the rise and rise of energy drinks
The brand’s energy drink is called Prime Energy ... According to The Grocer, Red Bull saw its total UK revenues rise by 19% in 2021 to £414.7m. Of course, “elixirs and tonics of one kind ...
NBC 10 Philadelphia1mon
Celsius CEO talks new acquisition and rise of sugar-free energy drinks
"For the first time in 2024, sugar free is the largest segment of the energy drink category ... According to Fieldly, the rise in popularity of GLP-1 weight loss drugs is a "major trend" that's ...