Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will give away ...

American college basketball player Richie Saunders plays as a forward for the BYU Cougars, a team that competes in the Big 12 Conference, as of March 2025. He is in his junior year in the 2024-25 ...

BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique ... An aspect of the deal is that as long as Saunders and BYU are still dancing in the NCAA tournament, Ore ...

The NIL deal isn’t just a historical nod—it ... “We’re teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give ...

The post BYU’s Richie Saunders inks NIL deal with Ore-Ida Potatoes, will give away tater tots for each March Madness win appeared first on On3.

The line between those two ideas has been blurred, to say the least, but one BYU star entered the NCAA Tournament with an old-school NIL deal. Richie Saunders inked a sponsorship deal with Ore-Ida ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

Junior guard Richie Saunders is related to someone famous ... So it's no surprise that Saunders got an NIL deal from Ore-Ida that called him the "Tater Tot Heir." “It’s hilarious,” he ...