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A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

Marketing has moved beyond traditional branding ... Howard: When we first met, we agreed that B2B must be relationship based and not transactional despite what conventional wisdom might have ...

Strategic Relationship Marketing is a fundamental aspect of the Service-Dominant Logic (SDL); a new mindset or lens for observing the social and economic phenomena of exchange. SDL represents a shift ...

If your conversations with clients focus mainly on goods and services or price, you miss out on deeper connections. Traditional transactional selling is a one-time focus. Relationship selling, ...