The human element of business will be discussed during one of the sessions at the National Settlement Services Summit (NS3) happening June 16-18 at the Westin Pittsburgh. The presentation will be ...

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Week 3 of Sean "Diddy" Combs' trial kicked off with his former personal assistant turned director of marketing -- and ...

Have you ever wondered what the customer relationship management process is? Ever heard CRM and wondered what it meant? Well ...

Learn about our editorial policies Marketing is everything a company does to acquire customers and maintain a relationship with them. It is not an exact science, but it is getting better.

Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

The market will reach USD 45 billion in 2025 and expand to USD 130 billion by 2035, reflecting a CAGR of 14.0% during the ...

From a public standpoint, UNC is putting on a good face when it comes to football coach Bill Belichick’s relationship with Jordon Hudson and how his image has changed. But privately, it seems at ...

But it will also have practical importance. Despite the two nations’ proximity and strengths, the relationship has often been held back by outdated perceptions and strategic hesitation.

And they offer a portrait of a relationship that goes beyond a strategic partnership over the war between Russia and Ukraine. “They have a rare relationship of trust and accountability,” said ...