LegalShield has hired Jaymee Johnson as chief marketing officer to lead the company's growth initiatives and expand its ...

In one year of the three-year deal, the company produced just two news releases that met the contract’s terms, the report ...

The industry is bracing for potential fallout from the Trump administration’s tariffs and hostile rhetoric toward traditional ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

Beyond forecasting, AI enhances sales strategy through intelligent segmentation and targeting. It identifies patterns in ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & ...

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

Infinity Marketing (“Infinity”), a relationship- and results-focused marketing agency established in 1993, is proud to ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...