One of the imperative stages in the evolution of African businesses is the concept of rebranding.This strategic concept refers to the process by which a company or organisation modifies its name, logo ...

Rebranding is a complex process with no fixed rules. That said, there are several common reasons for rebranding that businesses must consider. Rebranding, or repositioning, is altering a brand’s ...

The Times Union reported last week that the Metro Atlantic Athletic Conference (the MAAC) is considering re-branding and changing its name. MAAC commissioner Travis Tellitocci said that the league has ...

King Charles has signalled his commitment to preserving the Royal Train by updating it with his personal cypher, dispelling concerns that it may be decommissioned. Following Queen Elizabeth II’s ...

“If you followed me since 2014 with the Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do,” she said, announcing the rebrand. Kerrigan told AFP that “brands evolve ...

A former top 10 player has had their say on the rebrand of the WTA Tour and they did not hold back. In one of the biggest talking points this week, the women’s circuit officially announced a new WTA ...

In the suit, obtained from New York Supreme Court and reviewed by Variety, Doe named Universal Music Group, Def Jam and Liles as defendants. She filed under the Victims of Gender-Motivated ...

Essex premiere genre festival, the Black Sunday Film Festival returns for its sixth edition! This year, the festival will be held at Firstsite, Colchester, from Thursday, May 1, to Saturday, May 3 ...

WAUSAU, Wis. (WSAW) - Blessings in a Backpack is revamping its program in the Wausau and D.C. Everest school districts. They have a new place online for you to sign up to help pack and to give ...

The Pools, formerly known as The Football Pools, was first launched in Liverpool in 1923, where its headquarters remain over a century later. That same year, its coupons were first distributed ...

The city of Richmond is undergoing a rebranding campaign to establish a new city identity. The rebranding process will include community input through surveys and public meetings. The goal of the ...

Details about the harassment allegations leveled at DEF CON veteran Christopher Hadnagy have now been revealed after a motion for summary judgment was filed over the weekend. Founder of ...