Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers ...

After the launch of Soft Pinch Liquid Contour, Rare Beauty announced the launch of Soft Pinch Matte Bouncy Blush.

A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and ...

A handful of us are already Rare Beauty fans, with multiple blushes in our possession. I asked each tester to wear the blush for at least eight hours and evaluate it on five attributes on the ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

It just looks youthful, sporty. It looks like boyfriend blush. Essentially, the blush sits lower on the face, and may extend beyond just the apples of the cheeks. Instead of trying to sculpt the face ...

It's hard to remember a time before Charlotte Tilbury. It seems the makeup artist has always had a place in my beauty bag with her red-carpet-ready formulas – not to mention a spot on my TikTok ...

From hair growth serums to TikTok-viral blushes. Tamim is a beauty writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music.

Finding cruelty-free beauty products is no easy feat. Trust me: I have had trouble with this ever since I became passionate about animal rights at age 14. With over a decade of experience with ...

"LA cannot go forward with the status quo. LA is no longer what it was. It has to be different. It has to prioritize the safety of its citizens, police, fire, schools. LA residents deserve better.

thanks to her eponymous clean beauty collection, Westman Atelier, we can dream. To kick off 2025, Westman expanded her bestselling Baby Cheeks Blush Stick in the dusty nude rose shade Petal (named ...

And the girlies are discovering that the same can be said about a true red blush. “To me, a red blush is a ‘power blush’ that commands attention from anyone who wears it,” Patrick Ta ...