QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

In today's fast-paced digital world, connected packaging has emerged as a game-changer, enhancing consumer interaction through technologies like QR codes and augmented reality (AR). This ...

To combat this trend, the Drugs Control General of India passed an act requiring 300 of the country’s top-selling medicines to include QR codes on their packaging. These codes promote ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable ...

Every time I walk down the supermarket aisles, I notice something different about food packaging. From smart labels that tell you when your milk is about to go bad to plant-based containers that break ...

Supermarket giant Tesco is believed to be trialling a major shakeup in select stores that could soon see hundreds of product ...

We’re living in an era where attention is fragmented, choices are abundant, and digital consumers expect instant access to relevant content no matter the device, time, or platform. For tech-driven ...

Just over a year later, on June 26, 1974, a packet of Wrigley’s chewing gum sold at a supermarket in Ohio became the first ...

Detergent brand, Persil, has launched enhanced QR codes, designed to help blind and partially sighted people, on its packaging. The codes are included on the packaging for Persil’s new plastic-free ...

TESCO is trialling a major change to all of its checkouts across the UK that could see a staple shopping feature axed from ...