The stock has fallen 38% year to date. The company on Wednesday said the divestiture of Pura Vida would allow it to focus on ...

Vera Bradley Inc.'s losses continue, amounting to more than $62 million last fiscal year, officials announced Wednesday, one ...

“This sale of Pura Vida represents a significant step in our strategic evolution,” Ardrey said. “Generating brand heat and relevancy is a key focus for fiscal 2026.” Vera Bradley acquired ...

Yesterday, Vera Bradley signed interest purchase agreement to sell all ownership interests of Pura Vida business ... to transform our business model and brand positioning,” said CEO Jackie ...