Publicis did not disclose the terms of the Lotame deal, expected to close early in the second quarter. However, CEO Arthur Sadoun said that the company has invested $1.5 billion in data and ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalized messaging at scale ...

(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which it plans to wrap into its targeted marketing unit Epsilon ...

Publicis doubles consumer reach to 4 billion with Lotame acquisition French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

New Delhi: Publicis Groupe has entered into an agreement to acquire Lotame, the independent identity solution company, in an update on its AI strategy presented by Arthur Sadoun. Lotame is home to ...

Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented ...

Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, an independent identity solution. “Lotame is home to one of the largest end-to-end data marketplaces in the ...