It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; it’s about keeping your brand safe and sound. Let’s break down the ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can ...

And that is where BSS makes a difference: Brand safety refers to protecting a brand's reputation and keeping it from appearing in unsafe environments. For instance, if a company posts ads on platforms ...

In an era of expanding digitisation, with the exchange of products/services between brand and consumer more process driven, brands need to keep their identity alive by connecting on an emotional level ...

Equally, when consumers inadvertently purchase a counterfeit product, they will often believe the fault lies with the genuine brand for not doing enough to protect them from the threat, which could ...

Brand Protection is the action taken to prevent individuals and organisations using the Club’s Intellectual Property Rights without the Club’s permission. The words - Tottenham, Tottenham Hotspur, ...

I participated in a spirited panel at the annual IP symposium hosted by the Penn Intellectual Property Group (PIPG) at ...

If you’ve jumped on board with a handset level-up, or are thinking of doing so, you should also think about protection. No, not that sort of protection. Spigen can help. These are high-value phones ...