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Georgia has claimed the top spot as the most prom-dress-obsessed state in the U.S., according to a recent study. The Good Men Project report, studied by Dallas-based fashion designer Terry Costa, ...

Fashion retailer PromGirl also compiled a list of the top-selling styles of the season so far. Here are 15 prom trends you'll see everywhere this year. Expect to see many off-the-shoulder prom ...

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Wichitan Lexi Harris sits during a makeup session for a PromGirl commercial in this screenshot from the company’s video. Courtesy of PromGirl.com/YouTube A 13-year ...

The perfect dress, a fancy tuxedo and the must-have limo rental. No, we aren’t talking about planning a wedding—we’re talking prom. The fanfare surrounding this high school rite of passage ...

"Prom is the new wedding" — at least when it comes to the price tag, says Hadley Malcolm in USA Today. Combine increasingly obsessive helicopter parenting, teens' rising red-carpet worship and ...