Com2uS announced on March 31 that it has made a strategic investment in South Korean game developer Offbeat and signed a global publishing agreement for the company's upcoming game based on the hit IP ...

Sanrio theme park Harmonyland announced on March 17 that it has partnered with Oita Airport to rename the airport to “Oita ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.