The college football bowl season is ramping up, but the Pop-Tarts Bowl may have already won with its outstanding marketing.

BYU didn't just win a bowl game on Saturday, it won a championship, or at least that's what the shirts they wore afterward ...

Anything Bryce Harper does that seems odd or what he elects to do with his personal life attracts plenty of attention. This past year alone Harper drew an audie ...

The Georgia Tech Yellow Jacket Marching Band has fully embraced the Pop-Tarts Bowl spirit with pastry-themed slide covers for ...

MVP Bear Bachmeier ordered Team Sprinkles to be sacrificed after BYU's 25-21 come-from-behind victory over Georgia Tech.

Ripptaggs Vintage Clothing grew from pop-ups into two storefronts, with curated vintage apparel and sports nostalgia on Sixth ...

Gwyneth Paltrow just proved a pink blouse is the prettiest winter pop of color, and we found an Amazon lookalike for just $29 ...

Learn how to craft shirts made with Cricut using colorful Super Pop HTV to create fun, personalized clothing you will love to wear. Sotomayor warns of major power shift US officials warn snowbirds of ...

Mike Vrabel has been building a new culture in the New England Patriots locker room this season and it's been paying off. It even includes a wardrobe reward for the players and coaches. Back on ...

When the pubic bone-grazing jeans came back in fashion a few years ago, I should have known what was next. And yet, I was not prepared for the comeback of the trend that summons ghosts of closets past ...