Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...

Think twice before you reach for that Pocari Sweat the next time you’re at 7-Eleven. Sports drinks might have more flavour than plain old water, but diet experts say you shouldn’t drink ...