Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...

March's top advertisers in Indonesia—Pocari Sweat, Khong Guan, and Promag—have each experienced significant increases in ad awareness, as tracked by YouGov BrandIndex. Ad awareness measures the ...