Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...

Pocari Sweat, a sports drink brand, collaborated with one of Indonesia's biggest influencers, Fadil Jaidi, and his father for the launch of #IonTahanBocor to boost brand presence during Ramadan, ...