In fact, piercing may be Claire’s ultimate moat. “We’re the ‘I got my ears pierced at Claire’s’ brand,” Hurley said. “It’s one of those things that AI will never do online.” ...

So, before you head to your fave jewellery brand's piercing studio or pop-up 'earring bar' to get permanently pierced, we've got the low down on everything you need to know. For starters ...

At its Floral Street flagship, the piercing jewellery is understated and chic: ‘We work with Kismet by Milka, a female-led brand from Turkey, which offers beautiful 14ct gold and diamond piercing ...