A new study reveals that while high-quality, nonjudgmental listening improves how people feel about a conversation—reducing ...

Behavioral economics has uncovered many ways to nudge, influence, and persuade. Now, the MINDSPACE framework has put them ...

Department of Marketing Assistant Professor Anne Hamby has been published in the Journal of the Academy of Marketing Science, ...

Active listening improved perceptions of the persuader and reduced defensiveness, making participants feel more positive ...

Since customers are saturated with advertisements, decision factors, and options, they're naturally looking for influences to shortcut the buying process. That's when persuasive marketing techniques ...

Most practitioners still assume the role of memory in persuasion is that set out by such models as Attention, Interest, Desire, Action (AIDA) and DAGMA. The focus is on raising awareness of a brand, ...

Success in an election requires persuasion. Too often, though, politicians misunderstand the process of persuasion. The most common mistake is to believe that explaining a specific policy proposal ...