Behavioral economics has uncovered many ways to nudge, influence, and persuade. Now, the MINDSPACE framework has put them ...

Department of Marketing Assistant Professor Anne Hamby has been published in the Journal of the Academy of Marketing Science, ...

Since customers are saturated with advertisements, decision factors, and options, they're naturally looking for influences to shortcut the buying process. That's when persuasive marketing techniques ...

Active listening improved perceptions of the persuader and reduced defensiveness, making participants feel more positive ...