US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

Persona blocks 75 million fake job candidates as AI hiring fraud explodes across corporate America, forcing companies to ...

From Darth Vader to Hannibal Lecter, here are the 50 most iconic movie villains of all time that we love to hate.

Think of your company as a high-performance racing vehicle. It has great potential, is constructed for speed, and is designed ...

Tinder Swindler survivor Pernilla Sjöholm co-founded the IDfier identity verification platform to fight the scams that upended her life.

Laura Hampton, digital marketing manager at Impression, gives her four top tips for building audience personas that are genuinely useful The job of marketers is more complex than ever before. The days ...

It’s essential B2B marketers understand their audience in order to create marketing campaigns that cut through the noise and ultimately drive sales. Joseph Livingstone, head of content at Axonn Media, ...

What is a Buyer Persona?: A buyer persona is a profile of your target audience. It may include: demographics, location, hobbies, concerns, motivations, values, influences, goals, etc. To get to the ...

And, if you have multiple target audience segments, you can create multiple personas to represent them and refer to as you create, publish, and distribute content. Here’s an example of a B2C ...

3. Set topic areas and content types to create. The next part of your LinkedIn content strategy plan needs to include the types of content you’ll create as well as the topic areas you’ll focus on.