"I try to treat advertising briefs as creative prompts," said Dirt cofounder ... culminated in the launch of a bespoke perfume. Dirt also has several more projects in the pipeline.

Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to advertise an olfactory product via a visual medium, and this leads to some unusual outcomes. A game that ...

"I try to treat advertising briefs as creative prompts," said Dirt cofounder Daisy Alioto. "Our partnerships are more like streetwear-style collaborations, like Supreme doing a Metrocard ...