MarTech on MSN13h
How smarter measurement can fix marketing’s performance trap
Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...
MarketingProfs13h
The New Playbook for Measurement: Lessons From Mobile, Where It All Started
Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...
Leaked ByteDance document shows how TikTok scores staff on 'ByteStyle' and other performance measures
Read the ratings criteria that ByteDance and TikTok use to grade employees in performance reviews.
Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Strategic alliance sets a new standard for media transparency and data-driven advertisingChicago, March 31, 2025 (GLOBE ...
lse4y
Performance Measurement, Strategy, and Uncertainty
While AC311 provides an in-depth overview of management control systems in decentralized organizations, AC312 focuses more specifically on one aspect of management control systems, namely performance ...
ABC News on MSN21d
Education Department cuts agency that compiles 'Nation's Report Card' and measures student performance
Since the 1860s, the National Center for Education Statistics (NCES) has collected and analyzed data on education across the ...