This year has seen a growing trend for subtle rebrands vs big, flashy ones we've seen in years gone by. This has been ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

The overall appearance at the time was similar to that of Coca-Cola, which was invented 13 years earlier. The evolution of the Pepsi logo went through a variety of changes over the past 125 years to ...

In 1985, in an effort to compete with Pepsi, the company decided to change ... The trademark Coca-Cola script logo was created in 1886 by Frank M. Robinson. Then, a red and white graphic that ...

I’ve witnessed Pepsi’s evolution, and it has been a privilege to see the brand ... For example, when we launched the Pepsi Titan Project (the company’s first logo and visual identity refresh in 14 ...

The logo embodied the rebellious, anti-authority spirit that would remain part of Mountain Dew's brand DNA throughout its evolution. Why did Pepsi remove the hillbilly character from Mountain Dew's ...

Let's embark on a fizzy journey through the ages to explore the history and evolution of the Pepsi logo. One of the most recognisable in the world. The Pepsi logo is one of the most recognisable brand ...

but making it relevant for a contemporary audience," said Gerry McGovern, Jaguar Land Rover's chief creative officer, in a press release. Click through to see the evolution of other company logos.

One shows the Wendy’s mascot sipping on soda, her signature red hair turned Pepsi-blue, while another sandwiches the phrase “This is Pepsi” into the Burger King logo. BBDO is the ... out option arose ...